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Researching Your Topic (Properly)
A key step to any optimization process is to identify not only the highest paying keyword, but the supporting keywords as well. Websites that focus too hard on a single team can be penalized for "gaming the system." Because of this we recommend trying to research your base website topic as thoroughly as possible.
Keyword Research Tools
We've compiled a list of resources that may be useful in your keyword research process.
If you have yet to finalize your topic, then perhaps keyword lists may be better suited for you.
Remember each tool has its own strength and weakness but using these tools you can identify the related terms to your base topic.
Researching Your Topic
After you've identified a term set I recommend you try to "understand" your base topic fully to be able to properly author natural yet keyword rich content. It's this content that is indexed by Google and read by your visitors so it should be treated properly.
We've compiled a list of resources that may be useful in your topic research process.